Reinventing Sandwiches at ASAP City in Toronto
Six months ago, ASAP City in Toronto opened its doors with vibrant red colour, faux bricks, and contrasting sections of black covering the restaurant, with artwork of Einstein and Banksy plastered near the entrance. But the formula for ASAP City in Toronto started brewing much earlier, when 3 university friends from Montreal decided to drop everything they had going on for them, in pursuit of something they’ve always wanted. They wanted to do something new while sticking to the classics of food, and came up with the theme behind ASAP City. When asked why they came here to Toronto, they said they loved the warm, welcoming community of Toronto and its diversity and openness to new ideas. They also loved the huge Muslim community and the halal food scene that’s been flourishing here over the past years.
ASAP City in Toronto draws its inspiration from their French-Parisian backgrounds and combines it with the fast-food scene of North America. Their personal touch is seen around the restaurant as well, with the spray-painted boom box, Sega game system, and Air Jordan sneakers hanging on the walls, giving off a 90’s vibe. And it matches perfectly with their personalized t-shirts & snapback uniforms.
There’s no doubt that they have a passion to deliver fresh, flavourful sandwiches and put effort into developing an innovative menu. ASAP City in Toronto sources all of their chicken & meat from Adam’s Natural Food, all of which is ethically raised and high-quality products. They also make all of their own sauces and marinades from scratch in-house. Going through the menu, its apparent that they put time into developing their sandwiches, picking the right combinations of toppings, sauces and cheese for each sandwich and burger. Each item can also be upgraded to a combo for $3 extra.
We started with their Philly Steak ($9.95), a classic sandwich with steak, caramelized onions, bell peppers, sautéed mushrooms and real sharp cheddar cheese. The sandwich was stuffed with toppings and a very generous amount of high quality steak. The sharp cheddar stands out and complements the sandwich well, with a thick chewy bread that doesn’t fall apart as you eat through. It’s also worth noting that this sandwich was not greasy, like many Philly cheese steaks found around the GTA.
Second, we had the Le French ($8.95), made with chicken breast a la crème, fresh herbs, sautéed mushrooms and their Philly cheese sauce. This sandwich was also stuffed with tender chicken and toppings. The chicken a la crème and sautéed mushroom have softer flavours and textures while the herbs and sauce give the sandwich a kick, making this a great combination.
We also had their Papa Joe ($8.25), a 6oz. all-beef patty, with a hash brown, sharp cheddar, tomato, lettuce and onion. The hash brown in a burger was something new, and it had the nice touch of being very crispy, making for a wholesome burger.
And what’s a Montreal-themed restaurant without poutine? We also ordered ASAP City’s Classic Poutine ($6.95) made with fresh-cut fries, authentic cheese curds and their special Montreal gravy which is made in-house. The poutine comes in a large tin, enough for 2 people to share as a side. Unlike many other poutines, the real cheese curds used in ASAP’s poutine doesn’t melt away, letting you enjoy it with the savoury gravy and thick fries. It’s also worth mentioning that their more popular poutine is actually their ASAP’outine, which is the Classic Poutine topped with your choice of either tandoori chicken, doner, or cream chicken.
Finally, like a true dining experience, we ended the meal with their Oreo ($6.95) milkshake, made with ice cream, milk and real Oreos, and a Strawberry milkshake ($5.95) made with just strawberry ice cream and milk, with whipping cream on top. It was smooth and creamy without being too sweet, a perfect way to end the meal. They also carry Nutella and Vanilla milkshakes.
During our visit at ASAP City, a steady flow of customers came and dined-in or made orders for take-out. Some were regular customers and others were first timers. We tried to speak to as many as we could while they waited, and it’s worth noting that the regular customers not only loved the food but tried nearly everything on the menu. The new customers were also very impressed, as we heard a few of them openly praise the food and thank the staff at ASAP for their restaurant.
They ordered various items. We saw the w’ASAP ($8.75) made with chicken breast marinated in their curry spice mix, topped with caramelized onions, green olives and sharp cheddar, the Swissalicious ($8.25), a 6oz all-beef burger with mushrooms, caramelized onions and swiss cheese, and the Red’Sap ($8.75), their most popular sandwich, made with smoked tandoori chicken and sharp cheddar cheese.
But ASAP City doesn’t stop there. They’ve found a way to give back to the community, running a Toonie Burger Therapy initiative where they ask customers to donate $2 and write a message of hope, which they then use to distribute burgers attached with a message to those in need, at various shelters and areas around the city.
It’s a dream come true for ASAP City in Toronto after they left their home in Montreal to open a halal restaurant in Toronto, reinventing the sandwich and giving us high-quality meals with a unique concept. Take a trip down to ASAP City if you’re looking for good food done differently. Share your experience online, and don’t forget to tag us and tag ASAP City!
Meat Source: All chicken and beef is sourced from Adam’s Natural Foods which carries only hand slaughtered chicken ** NOTE: meat was checked (verbal assurance) at time of review and can change at anytime – please check meat sources before eating and let us know if there are any discrepancies **
Mubeen is your normal kid from around the neighborhood. With 22 years of his life spent in Oshawa, he wouldn’t have rather been any place else. Currently a business student in university, looking forward to graduation while balancing life, he enjoys sleeping and writing while sipping ‘chai sabz’. Keep your eyes open for more of what’s to come.
ASAP City in Toronto
2075 Danforth Avenue