Business Spotlight: Salima Skin Solutions
Business Spotlight: Salima Skin Solutions. We are very fortunate in Canada to be home to many fantastic muslim owned small businesses. The Toronto area is the largest population of muslims in North America so there is great potential for small businesses to thrive while fulfilling the unique needs of the community. We sat down with Salima Amsa, CEO and founder of Lusso Medical Laser and Salima Skin Solutions, the first halal certified skin care line in Canada and talked about her inspiration behind her brand.
By Lindsay Contractor
Tell us about you, your background and your business.
Salima: Health and beauty was something I have always been passionate about since I can remember, especially helping people feel good about themselves from the inside out. Right after high school while living in Italy I was studying medicine when I had met the head and chief editor of Vogue Italy through a job advertisement. She had noticed something about me and told me that I needed to do something with fashion and beauty. I guess it’s true when they say you meet people for a reason, and of course with the position she held I couldn’t help but take her seriously.
I moved to Canada and held a job as a financial planner, however, I knew deep down that I needed to pursue my dream so I quit my job. I went back to school to study Advanced Medical Aesthetics, and at the same time opened my first business, a Physiotherapy clinic which I later sold. I then opened a clothing business with several locations and opted to sell this business as well.
Meanwhile, I had established my laser clinic Lusso Medical Laser clinic in Thornhill however, I decided to work alongside industry leaders and anti-aging doctors to further gain experience and improve my skill in the field. Now, I am fully dedicated to my business at the laser clinic and my new Salima Skincare Solutions line.
Alhamdulilah, from a young age growing up I have watched my father, may he rest in peace, who was business savvy and ran multiple successful businesses and stopped at nothing to be successful.
Entrepreneurialism is in my DNA and I never feared failing. As a mother of three daughters I go by that same philosophy, where I set the example and walk the example and preach less.
What motivated you to start your own skin care line?
Salima: I specialize in treatments for Middle Eastern and East African clients as well as women of all ethnicities who have unique skin care issues and concerns.
I realized the gap in the mainstream market for a medically inspired halal skin care line that would address the skin concerns of my patients without damaging or compromising the surrounding skin. Everyone’s skin is different, in particular, ethnic skin, contrary to appearances, can be very fragile; producing a lot of melanin which is what gives the skin its unique colour. Often with the slightest irritation, the wrong laser treatment, or harsh use of chemicals, this type of skin produces extra melanin cells which causes post-inflammatory hyperpigmentation – a condition in which patches of skin become darker than surrounding skin. This condition is difficult to treat, and the key is not about finding the fastest treatments but rather the safest ones to maintain the health and beauty of the skin. I developed my own line of halal skin care to help maintain and treat these unique conditions that many women struggle with.
What makes your skin care line halal?
Salima: As Canada’s first and only Halal certified complete medical skin care line, not only are Salima Skin Solutions products formulated for purity without alcohol, harmful chemicals, without cruelty to or animal by-products, they contain dynamic, key ingredients targeted to actively improve the evenness of tone, texture and healthy appearance of the skin. The skincare line is certified by HPDS – Halal Product Development Services (Audit and Certification). I felt it was important to have a third-party certification company certify our products so our customers could feel confident using our halal products.
What ingredients should muslim consumers look out for in beauty and skin care products?
Salima: Ingredients commonly found in mainstream cosmetics include parabens, alcohol, pig-derived collagen, fat or gelatine.
In fact, it could be argued that Muslim women should use only vegan brands, as it is an order from God that one must respect the environment and should never harm or abuse animal for the sake of beauty. My ideology is if we have the option to purchase halal why look for alternatives?
Why is skin care so important?
Salima: Your face is your trademark, your resume and your passport. Take care of it, be smart. Know what you are putting on it and avoid taking chances with it.
Skin responds to consistent care. It is not sufficient that you receive the occasional power treatment and then completely neglect your skin. It’s like going to the gym for an hour work out here and there—which of course will never compensate for the loss of a whole year’s worth of daily exercise! What matters is what you do every day.
Use high quality products to protect and condition the skin, keeping hydration in and the environmental damage out. Healthy glowing skin is always in season!
A smooth clean canvas is easy to work with when applying makeup and requires less cover up. Therefore, remember, prevention is better than cure.
Salima Asma’s Winter Skin Care Tips
Cold temperatures result in poor circulation and widened capillaries and, as a result, our skin can suffer. You may find that your skin feels dry, itchy or irritated.
Change it up. Adjust your cleansing and skin routine. Extreme weather can weaken the skin’s protective barrier, so you want to avoid intensive cleansing that will further strip your skin of natural protection. Use gentle cleansing milks or mild, foaming cleansers. Avoid alcohol-based cleansers, which will strip away your skin’s natural oils, resulting in dry, irritated skin.
Moisturize. During winter, we need heavier moisturizers to repair the damage done by extremely dry weather and protect our skin from further dryness. Consider using a humidifier in your home to put some moisture back into the air.
Special Treatments. Exfoliate once a week to rid your skin of dead cells and improve cell turnover. Follow up with masks application to help skin repair and rejuvenate, which will refine the appearance of pores and restore suppleness to the complexion.
No hot water. Avoid long, hot showers and baths, as it can rob your skin of its natural oils and result in more dryness. Choose warm water instead and end with cold water.
UV Protection. Wear sunscreen regardless of the weather. Winter is no time to forget the sunscreen. In fact, sun reflecting off of snow can be even more damaging than sun reflecting off of the beach in summer. Apply a sunscreen with at least 30 SPF every day. Make it a habit. Your skin will thank you.
Exercise. Staying active will help stimulate blood circulation, which is good for your skin.
For more information, please visit: Salima Skin Solutions
Maryam (Lindsay Contractor) is a wife and mother of one beautiful girl. She is the owner of Blossom & Bean, selling gourmet confectionary. You can read more from Maryam and shop Blossom & Bean on her website blossomandbean.com